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Real-world action in games

Cop27 is upon us, and the summit has once again called for urgent action to address the ongoing climate crisis. It’s great to see so many gaming leaders taking steps to heed these calls. Last week, Ubisoft announced it’s bringing environment-themed events to its games, Brawlhalla, Rocksmith+, Hungry Shark World and Trackmania, this November to…Continue readingReal-world action in games

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Building sustainability into the heart of a mobile game

Tallest Tree Tallest Tree is a mobile platformer built around reforestation. While a lot of games have introduced environmental elements to spread awareness over the years, Tallest Tree blossoms in a way that’s never been seen before. The free-to-play game sees players collect in-game currency, ‘seeds’, which are used to plant real-world trees. To date,…Continue readingBuilding sustainability into the heart of a mobile game

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Building green momentum in the UK games industry

A conversation with Ukie Ukie is the trade body for the UK’s games and interactive entertainment industry. The group represents 2,000 games businesses and 50,000 staff, and works across a wide range of initiatives and activities, from education to policy, from events to investment, all to support the UK games industry. Given the continued escalation…Continue readingBuilding green momentum in the UK games industry