It can be anything from digital marketing, using influencers and building an online community to flying to E3, printing posters and distributing physical sales materials.
In all of these, and especially for the physical activities, there are ways to reduce your carbon emissions. This goes for both in-house sales and marketing activities, of which many may involve travel, and the activities, where you partner with others.
What can you do?
Ideas and examples
Create policies to minimize travels for sales and marketing conferences
Choose sustainable marketing material
Demand sustainable choices from conferences
Work with influencers who have a sustainable mindset
What have others done?
Selected blog posts
MAG Interactive’s process and considerations when offsetting their carbon emissions
Reducing your carbon emissions is an important part of becoming greener. But it can be hard to cut all emissions. Offsetting your emissions through green initiatives has been the way for MAG Interactive to make up for their negative impact on the climate.
Space Ape measured and reduced their carbon footprint
Here is their 4-step-process for you to copy
The London-based mobile games company Space Ape has chosen a quite hands-on approach to lessen their negative impact on the climate. They’ve decided to take the time and do the research on how you can measure and reduce the emissions of a game company – and they’re happy for you to copy their method.